WEBPROS

Head of Brand & Communications

Houston, TX

2022 to current

• Orchestrated a comprehensive global rebranding effort, unifying the master brand and 11 related product brands and their properties under a cohesive vision, voice, and architecture, significantly enhancing brand recognition and consistency across international markets with improved quality assurance efforts.

• Implemented and enforced robust brand governance practices across all external/internal communications, equipping the global organization with essential tools and resources to ensure the seamless integration of new branding and reinforce brand identity and messaging coherence within the B2B SaaS space.

• Developed and executed multifaceted strategies for social media guidelines, corporate communications, public relations, content creation, and lead generation to drive brand visibility, mitigate potential crises, enhance media relationships, and generate increased leads, balancing goals with brand integrity.

• Spearheaded inbound marketing/development for the global company spanning the U.S., UK, Germany, and Barcelona, overseeing the production of creative and marketing content for 11 products and the master brand.

• Designed and produced innovative go-to-market campaigns for the company’s web design product, Sitejet, collaborating closely with cross-functional partners to execute creative campaigns.

• Utilized in-depth market research to uncover key consumer insights and preferences, informing targeted brand messaging and content strategies resonating effectively with the target market, boosting engagement 115% and conversion rates 20%.

• Strategized event marketing plans to improve partner education and support by developing a branded partner event series for partners across EMEA, APAC, Australia, and Japan.

AMY CROWSON CREATIVE

Founder/Creative Consultant

Woodlands, TX

2011 to current

• Drove innovative marketing approaches, guided creative excellence, and maintained brand competitiveness by serving as a trusted resource for prestigious clients' internal stakeholders, leading the development and implementation of innovative creative/marketing approaches to grow market share.

• Designed compelling creative content and forged strategic partnerships as a consultant and advisor to clients, providing guidance on creative/marketing strategies, increasing customer satisfaction and loyalty.

• Assisted Lavender Life in achieving the first $1M year by scaling organic marketing, brand awareness, and paid ads through creative campaigns, new website development, social and remarketing efforts, and an influencer program to generate 50% revenue growth to build a barn at the lavender farm.

REBEL CUSTOMS

Founder/Brand & Business Development

Tomball, TX

2017-2022

• Built the business from a one-person, home-based decal hobby to a top Jeep e-commerce shop and wrap studio, boosting revenue from <$30K in the first year to $600K in the third year.

• Implemented data-driven marketing, creative, and product development strategies based on performance, search terms, and market trends to scale YoY online sales growth to 1,749% in 2020 and 346% in 2021.

• Differentiated the brand in a highly competitive Jeep market within both decal production and vehicle wraps.

• Planned and executed the sale of the business, producing a profitable exit for all stakeholders while ensuring a smooth transition of ownership and leadership.

BUBBLEUP

Creative Director

Woodlands, TX

2019-2022

• Directed a high-performing team of creative professionals, fostering teamwork and inspiring creativity while consistently exceeding client expectations by delivering innovative work.

• Streamlined processes and fostered a collaborative environment to generate 160+% growth in the creative and marketing departments in 2 years.

• Spearheaded the development of innovative strategies, collaborating closely with cross-functional teams to align with each brand's B2B/consumer business objectives while continuously optimizing/expanding creative.

• Drove the implementation of creative strategies, producing significant growth, increasing market share, and cultivating strong partnerships with clients.

• Partnered with tech clients such as Sectigo and their acquired company, Sitelock, to strategize and align their websites, owned media, and marketing creative to exceed larger marketing goals and elevate brand identity.

• Assisted in initiating and overseeing the design of core marketing processes to generate leads, disrupt the market with new innovations, and obtain partnerships with key accounts such as Margaritaville, Jimmy Buffett, Sectigo, and the Houston Texans.

LABRADA NUTRITION

Creative Marketing Specialist

Houston, TX

2018-2019

• Established and maintained the Lean Body Nation brand, growing the social media presence to 35K engaged followers in 1 year.

• Spearheaded creative marketing efforts by developing and implementing innovative marketing strategies focusing on social media, email marketing, and brand management, increasing brand awareness.

• Designed engaging marketing materials by coordinating, generating, and editing athlete and product photographs and videos to elevate creative standards and the brand identity.

JW BAUGH PHOTOGRAPHY

Photographer, Photo & Video Production, Graphic Designer

Spring, TX

2004-2015

• As the lead photographer, edited all photos and wedding videos, creating cinematic stories that captured memorable moments and ensured high-quality images and videos that met clients' expectations.

• Designed graphics and branding elements for events, marketing materials, and the website, maintaining consistency and professionalism across all platforms.

• Contributed to the success and growth of JW Baugh Photography by consistently delivering outstanding quality, exceeding client expectations.